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Promoting a Club or Society

Ensure that you include the TUSA logo on your promotional material. Please download the “TUSA Branding for CS” document to access our branding guidelines and understand the correct usage of the logo.


Putting on an event or participating in Clubs and Societies Day is an excellent way to generate interest in your Club or Society. It’s important to be creative and stay true to the theme of your own Club or Society, as that’s what sets it apart. Moreover, ensure that you follow all the necessary steps to make your event memorable, enjoyable, and safe for everyone involved.

If you’re organizing an event, the first step is to submit an Event Application Form together with a Risk Assessment. By doing so, we will:

  • Share it on our social media channels.
  • Add it to the homepage banner.

Tools and resources



An easy-to-use design program with extensive functionality in the free version, but you can upgrade to access the full photo library, fonts, and premium elements.

Use this tool to create or update your Club’s or Society’s logo and brand, or generate images for your website, email promotions, or social media.


If none of the fonts built into your computer or available in Canva suit your preferences, check out DaFont. Just make sure to read the licensing agreements for each font because they do vary.



Possibly the easiest drag-and-drop style website builder available, this tool allows you to create a basic website quickly and easily. However, it is important to note that it is limited to a template style.


Squarespace is a user-friendly option that offers more customization compared to Wix. It provides a wide range of plugins and seamless integration with other systems like Google Analytics, in addition to its own hosting options.


GoDaddy, similar to Squarespace, offers a well-integrated service for all website-related needs.

Google Analytics

Google Analytics can assist you in gaining a better understanding of your membership by providing insights into who visits your website, when they visit, and how they interact with it. Additionally, the Google Analytics Academy offers free resources to help you enhance your knowledge and proficiency in utilizing the platform.

Social Media

Facebook Blueprint

Want to learn all there is to know about advertising across the Facebook suite (e.g., Facebook, Messenger, Instagram)? You can become an expert for free by going through the Blueprint series of sessions. It will only cost you money if you want the certificates. But be warned – it’s a pretty big time commitment.

Digital Ready

Digital Ready is a Tasmanian program in which experts in Digital Marketing are contracted by the Department of State Growth to teach small businesses what they need to know. It primarily targets for-profit businesses, so it might be challenging to secure a free coaching session. However, there is a wealth of valuable information available online that is accessible to everyone.


If you have an Apple device, making a video for your promotional material is incredibly easy and highly recommended. Video content generates significant engagement, particularly with younger audiences on social media. If you have the opportunity to create a video to promote your Club or Society, seize it!


KineMaster may require some time to familiarize yourself with its features, and it can be a time-consuming process. However, it is a free video editing tool that enables you to create professional-looking videos.

With KineMaster, you can incorporate original video and audio, as well as images and text. Additionally, it offers a built-in free sound library for background music.

If you don’t have an Apple device, KineMaster is also available on Android. Please note that it is designed for mobile devices such as phones and tablets and may present some challenges when working with the small sliders and buttons.


Biteable is a template-based program that was created right here in Tasmania. It offers a user-friendly interface, making it extremely easy to use.

While the free options in Biteable are somewhat limited, the paid subscription can be expensive. However, if you don’t mind utilizing the visually appealing templates and having a small watermark on your videos, Biteable is likely the simplest and quickest option available to you.

Member Communications

Survey Monkey

If you’re looking to gather more information about your membership base or need a convenient method to record their details, using an online form can be a suitable option.

Survey Monkey, which used to offer excellent free services, has become quite expensive even for basic functionality.

However, there is still a free version available, which may fulfill your requirements. Survey Monkey remains user-friendly, visually appealing, and integrates well with various platforms such as social media, MailChimp, and Messenger.

Google Forms

Google Forms is a free option, primarily designed for personal use, and it offers user-friendly features. Although its visual appearance may not be as polished as Survey Monkey, and it may have some functional differences, it can still be suitable for your needs.

The TUSA has successfully utilized Google Forms for its online Vent Tent, demonstrating its effectiveness for gathering information and facilitating interactions.


MailChimp initially emerged as a tool for creating bulk emails, but it has since expanded its capabilities and grown into a comprehensive platform. Nowadays, MailChimp can handle various tasks effectively. However, we believe its greatest value lies in maintaining membership lists and sending visually appealing emails that comply with the SPAM Act requirements.

Additionally, MailChimp’s free version likely provides all the features you’ll require.

Tip Sheets

We want to create a series of Tip Sheets to help you out. Just let us know what you need the most help with.


The TUSA offers various student development opportunities throughout the year, with a focus on practical skills.

Explore our Training and Workshops section to discover how you can enhance your abilities in:

  • Event Management
  • Project Management
  • Digital Marketing
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