Promoting a Club or Society
Ensure you are including the TUSA logo on your promotional material, please download TUSA Branding for CS to access our branding guideline and help you understand the correct usage of the logo.
Events
Putting on an event, or attending Clubs and Societies Day, is a great way to drum up interest in your Club or Society. Try to be creative, stick with the theme of your own Club or Society (that’s what makes it different), and make sure you follow all the steps to ensure your event is memorable, fun, and safe for everyone.
If you are running an event, the first thing you should do is to submit an Event Application Form together with a Risk Assessment and we will:
- share it on our social media channels, and
- add it to the home page banner
Tools and resources
Brand
An easy to use design program with lots of functionality in the free version, but you can upgrade to get access to the full photo library, fonts and premium elements.
Use this to create or update your Club’s or Society’s logo and brand, or make images for your website, email promotions or social media.
If none of the fonts built in to your computer or available in Canva take your fancy, check out DaFont – just make sure you read the licencing agreements for each font because they do vary.
Website
Possibly the easiest drag-and-drop style website builder around, this will get you a basic website quickly and easily – but be warned, it is limited to a template style.
Squarespace is a relatively easy option, with more customisation than Wix. It also offers a huge range of plug-ins and integration with other systems like Google Analytics, as well as its own hosting options.
Pretty similar to Squarespace, GoDaddy has a well integrated service offering for anything to do with websites.
Google Analytics can help you understand your membership better, by telling you who is visiting your website, when, and how they are behaving when they get there.
There is also a Google Analytics Academy to help you learn how to use it better, for free.
Social Media
Want to learn all there is to know about advertising across the Facebook suite (eg Facebook, Messenger, Instagram)? You can become an expert for free by taking yourself through the Blueprint series of sessions. It will only cost you money if you want the certificates. But be warned – it is a pretty big time commitment.
Digital Ready is a Tasmanian program where experts in Digital Marketing are contracted by the Department of State Growth to teach small businesses what they need to know.
This is aimed at for-profit businesses, so you might find it tricky to get a free coaching session, but there is heaps of useful information online that anyone can access.
iMovie
If you have an Apple device, this is by far the easiest option to put together video for your promotional material. Video has massive engagement, especially with younger audiences on social media.
If you can make a video to promote your Club or Society, do it!
KineMaster takes a bit to get your head around, and it is time consuming. But it’s free, and you can make some really professional looking videos with it.
You can add original video and audio, as well as images and text. It also has a built in free sound library for background music.
Plus, if you don’t have an iDevice, it is available on android. It won’t work on a desktop though – only a phone or a tablet, which can make working with the tiny sliders and buttons a bit tricky.
Biteable is a template-based program which is super easy to use, and it was created right here in Tasmania!
It is pretty limited in the free options, and the paid subscription is expensive, but if you don’t mind using a great looking template and having a small watermark on your video, it is probably the easiest and fastest option available.
Member Communications
If you want to know more about your membership base, or if you want ot have an easy way to record information about them, an online form might be a good way to go.
Survey Monkey used to have amazing services for free. Unfortunately even if you want basic functionality it can be pretty expensive.
There is still a free version, though, so if that meets your needs then Survey Monkey is still pretty great. It is easy to use, looks good, and integrates with things like social media, MailChimp, and Messenger.
Google Forms can be free (for personal use) and is also really easy to use. It doesn’t look as nice as Survey Monkey, and does have some differences in functionality, but it might be just fine for your purposes.
The TUSA has used Google Forms for its online Vent Tent with great success.
MailChimp started as a bulk email creator, but now it’s all grown up! It can just about do it all these days, but we think it is best used for maintaining your membership lists and sending super cute emails which meet the SPAM Act requirements.
Plus, its free offering is probably all you’ll need.
Tip Sheets
We want to create a series of Tip Sheets to help you. To get us started, let us know what you most need help with.
Training
The TUSA runs several student development opportunities throughout the year, with a focus on practical skills.
Check out our Training and Workshops area to see how you can build your skills in:
- Event Management
- Project Management, and
- Digital marketing